Design
Approaching AI as a design leader: rethinking the customer journey with a layer of AI-first
Transforming experiences with an AI-first approach can start with building the end to end customer journey with a layer thinking through the ways AI can help remove the burden of administrative work and transform non-administrative work for customers. Here’s a recipe of how to make that happen.

Approaching AI as a design leader: start delivering small miracles to your customers now
Design leaders need to take an approach that focuses on customer-first impact with an AI-first mindset. The best to do this is to start with the small miracles.

Stronger Design Principles Start with One Question: ‘Versus What?’
One of the hardest parts about writing down principles is to ensure they’re opinionated enough to be helpful. Here’s is the one question that can you write better design principles.

Emerging patterns in Designing for AI-first experiences
There are a few emerging patterns in designing for AI-first experiences. Here are a few.

How designers can help drive better engineering practices around user interfaces
Design leaders who want to improve visual design in products should spend as much time advocating for better UI and front end engineering practices as they spend focusing on practices within their team. Many designers, within B2B and B2C companies struggle with translating what they design into the actual user

Scaling design teams and design recruiting
One of the most challenging roles a design leader plays is scaling a team. The way you get to help shape the culture and execution of dozens or hundreds of people is one of the most rewarding things you can do. As part of that, one of the most important

The shift to subscriptions and its impact on enterprise design teams
Today, in every enterprise company, there is a discussion about the shift to a Software as a Service (SaaS) delivery model and the shift toward a subscription revenue model. Those two discussions are critical for design teams to understand and to use as a way to help drive a better

Your guide to resourcing discussions as a design manager
Budgeting and resourcing discussions are difficult conversations for most design managers. It’s hard for multiple reasons. First, nobody really prepares you for it. With engineering management, as an example, there is a need to have this resourcing conversation with the engineering team because their ability to deliver is critical

The single pane of glass or the single glass of pain
One of the biggest user experience and product strategy challenges in large companies is the proliferation of products and services that try to address the same needs. There are many reasons why companies have so many products targeting similar personas with slightly different features and levels of quality. However, much

Design-led vs experience-led and why it matters
Over the last few years, as more organizations started accelerating their investment in design teams, many design leaders have been advocating to move from engineering or product management-led to “design-led” organizations. I probably hear this once a week in an interview, a conversation with a design leader, or a coffee
